Today, the modern Indian woman is a multi-tasker. She is a wife, a mother, a daughter-in-law, and a working professional balancing all these roles with grace and determination. So what sets her apart every day? How does she prove worth at work when life in the home circle needs her attentions? The answer lies in how she presents herself, both in action and aspect.
At Indyvarna, we help the Indian woman achieve effortless fashion. It is the empowerment of women through fashion that drives us, and we want to be able to help them show both personal professionalism and confidence in apparel. Specifically, we are focused on "Indian workwear"; that is, providing the tools necessary to empower them so that they succeed in their careers and feel their best.
The Modern Indian Woman: A Day in Her Life
Imagine this: Any woman getting ready for work. The day starts pretty early. She takes care of her family, makes sure her children are ready for school, and that the household is going well. But that is not where it ends. At work, she has to prove herself all over again by meeting deadlines, taking the lead, and striving for a promotion. This is a woman who, at all times, must be confident, productive, and prepared to stand out. So how does she do it? While her skills, expertise, and hard work are very crucial, her looks are equally important in making the right impression at work. Whether we want it or not, how we present ourselves dictates how we are presented. In a professional environment, dressing to the part could be the difference between going unnoticed and being considered for new opportunities. This is where "power dressing" becomes critical, especially in the Indian context.
The Pursuit of Power Dressing: Why It Matters
Indyvarna's journey of discovering Indian women and their uniqueness began when our founder, Shilpa Belavadi, an established image consultant, noticed a gap in the market for Indian power dressing. She found her practices and corporate sessions showed many women facing difficulties regarding workwear without turning them into confident, powerful, and stylish performers, according to her cultural values.
But what, exactly, does power dressing entail?
Power dressing is the art of dressing to project authority, competence, and confidence. It isn't about wearing formal clothes but pieces that will make one feel confident enough to be in any room, whether it is a boardroom, classroom, or government office. It's all about creating your personal brand through appearance, so that the clothes talk of your given skills and preparedness for success.
Unfortunately, women in most professions have ended up with unwarranted choices for workwear, such as polyester blazers, skirts, and trousers, which do not necessarily correspond to a woman's comfort or cultural identity at large. For instance, can you really imagine the Indian politician or the high-ranking IAS officer walking into an official event wearing Western pants and skirts? Such attire would hardly be authoritative or professional in those offices. For that matter, it is neither culturally relevant. This is where Indyvarna comes in.
The Indyvarna Approach: Power dressing for every vocation
At Indyvarna, we know Indian women have different needs while at work.
Indian women in leadership as well as other professions, for instance education, healthcare, and public sectors all aspire to wear clothing that would highlight their professionality and cultural identity. Women are working in professions that cut across varied gamuts like Teachers, Doctors, Politicians, IAS officers, Architects, Corporate Leaders, Businesswomen, and Finance professionals all require a workwear that gives them the comfort and confidence of working life, yet at the same time exhibits strength and capability. However, not every woman can or wants to don western pants and skirts to the office.
For example, while a corporate executive would wear a sleek, structured blazer along with pants to exude power, a political figure may well wear a saree that has been tailored to perfection or an elaborate kurta to establish cultural pedigree and authority
Similarly, a teacher or a doctor may opt for a stylish yet comfortable kurta or an elegant Indo-western dress that would enable them to carry out their task at hand without compromising their professionalism. Architects and women in management would love to don attires that bring together traditional Indian prints with modern cuts. The combination would be as unique as their profession.
At Indyvarna, we bring you the best of both worlds-the traditional Indian designs combined with a stern discipline of modern power dressing. Our clothing makes the woman in question exude the confidence of headlining a boardroom team and commanding the floor of a political rally.
The Power Dressing Formula: It's More Than Just Clothes
So how do we get women to look "POWERFUL" every day? It starts with the right elements fitting together, namely
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RIGHT FABRIC
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RIGHT FIT
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RIGHT COLOR
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RIGHT PATTERN
all customized to fit individual personalities.
RIGHT FABRIC : We, at Indyvarna, showcase the best-handwoven fabric in the country. What we use here has to be such that it's soft, breathable, and comfortable yet provides that luxury of wear, so one need not compromise on style or comfort.
RIGHT FIT :The overall good fit of an outfit can make all the difference in how a woman is perceived. Thus, we specialize in designing clothes that fit well and flatter many body types to make women look confident and in control, irrespective of their profession.
RIGHT COLOR : The right colors you wear can tell if the others around you are seeing the right picture. Our image consultants, headed by Shilpa Belavadi, know the right color psychology and guide women to pick colors that work best for their self confidence on the job.
RIGHT PATTERN: Prints and patterns form a definitive element of Indian attire and are expressed in our working attire too. We bring just that bit of uniqueness we can to every single apparel in keeping with traditional designs or more modern minimalistic motifs.
In our collection, there are kurta sets that give corporate women a professional look; sarees with appropriate workwear blouses giving politicians and high-ranking officials an air of elegance and Indo-western dresses that cater to the architect, businesswoman, and female finance professional. All these are meant to make women seen in public premises stand out without compromising on the identity and personal style.
Indyvarna: Empowering Every Indian Woman
Indyvarna believes that a woman is her best incarnation of herself: convinced, strong-willed, and prepared to conquer the world. Workwear has been created with all this in mind; it will give a woman an advantageous position advantage – she will be dressed for that first impression, stand out at meetings, or simply lead with confidence.
More than 100 corporate sessions were taken by our founder, Shilpa Belavadi, for why power dressing is important. Shilpa's experience as an image consultant forms the ethos and vision of Indyvarna. According to Shilpa, "Power dressing is donning the correct clothes that resonate with your personality and belief systems. When you don the right clothing, it speaks louder than your acts.
At Indyvarna, we believe that power is not only worn on the sleeve but also through fashion. The right outfit can open up doors, build up opportunities, and help women reach their aspirations. As a company, we support every corporate executive, politician, teacher, doctor, or entrepreneur to look and feel her best.
The Road Ahead: Your Journey with Indyvarna
So, go out there and pursue your dreams; make a lasting impression; walk into any room with poise. Indyvarna dresses you up for the big stage. The power dressing philosophy is harmoniously put together with fine fabrics, expert fits, and designs that match and represent your personality. This cuts off the anxiety of how you are perceived.
Indyvarna will take care of your corporate wear so you can focus on what really matters: becoming the best professional you can be and living the life you always intended.
Wear right. From Indyvarna.
